Evidence, not adjectives

Regulation, science and practice are moving fast around equestrian sustainability. Here we publish what changes, what it means for stables, breeders, trainers, competition organisers, transporters and suppliers, and what the SEI Standard asks of them.

29 September 2026

Equestrian Sustainability Claims: Words Are No Longer Enough

Since 27 September 2026 the EU EmpCo rules require evidence behind every sustainability claim made to consumers. What it means for stables, studs, events, tourism, therapy, transport and suppliers — and how SEI turns everyday practice into verifiable evidence.

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SEI

SEI — Sustainable Equestrian Initiative. An evidence-based sustainability certification standard created for the equestrian world, with horse wellbeing at its centre. Established 2023, The Netherlands.

SEI | Sustainable Equestrian Initiative
Address: Nicolaes Maestraat 2, Office 213
1506 LB Zaandam, The Netherlands
Telephone: 0031-(0)85-301 0650
Dutch Chamber of Commerce: 67691951
EU VAT (VIES): NL857133147B01

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Responsible equestrianism. Proven for the future.

Evidence, not adjectives

Equestrian Sustainability Claims: Words Are No Longer Enough

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