Equestrian
Initiative
SEI INDUSTRY
Make responsibility credible.
A practical, evidence-led certification framework created for the realities of equestrian organisations.
For centres, yards, events, organisations and equestrian businesses
15
Key performance indicators
1
Integrated framework
Why SEI
From good intentions to trusted evidence.
01
Welfare-led
Keep the horse’s physical and mental wellbeing at the centre of every operational choice.
02
Built for practice
Work with achievable actions, clear evidence requirements and an improvement-focused approach.
03
Commercially relevant
Strengthen risk management, efficiency, trust, partnerships and long-term resilience.
04
Internationally usable
Apply one coherent framework across disciplines, organisation types and countries.
05
Independently verified
Move beyond self-declared claims through evidence review and independent assessment.
06
Designed for progress
Certification is a structured journey of improvement, review and renewal.
Certification
Who qualifies, and what to expect.
Who can apply?
Equestrian centres, training yards, events, federations, associations, service providers and related businesses.
What will you need?
A responsible contact person, defined certification scope, operational information and evidence connected to the 15 KPIs.
What does SEI assess?
Welfare, governance, environment, people, communities, financial resilience and transparent continuous improvement.
What is the result?
An assessment outcome, improvement priorities and — when requirements are met — time-bound SEI certification.
What happens after?
Certified organisations continue reporting progress and prepare for review and renewal. Certification is not a one-time badge.
Pricing
Pricing reflects organisation type, size, scope and assessment complexity. A tailored proposal follows the initial conversation.
The pathway
Eight steps to certification.
A structured journey from first contact to continuous improvement.
01
Create organisation account
Register your organisation with SEI Industry.
02
Define certification scope
Agree which sites and activities are covered.
03
Complete self-assessment
Map your current position across the 15 KPIs.
04
Upload supporting evidence
Provide operational documentation and proof.
05
Receive improvement plan
Get clear, prioritised improvement actions.
06
Independent assessment
Evidence review and independent verification.
07
Certification decision
Time-bound certification when requirements are met.
08
Continuous improvement & renewal
Ongoing reporting, review and renewal.
Readiness check
Where does your organisation stand today?
10
High-level questions
Answer ten high-level questions to receive an indicative starting point for your certification journey.
This is not an assessment, guarantee or official certification decision.
Responsibility is becoming a requirement
Prepare before you have to react.
The future starts here
Stay connected with the future of equestrianism.
SEI
SEI — Sustainable Equestrian Initiative. An evidence-based sustainability certification standard created for the equestrian world, with horse wellbeing at its centre. Established 2023, The Netherlands.
SEI | Sustainable Equestrian Initiative
Address: Nicolaes Maestraat 2, Office 213
1506 LB Zaandam, The Netherlands
Telephone: 0031-(0)85-301 0650
Dutch Chamber of Commerce: 67691951
EU VAT (VIES): NL857133147B01
© 2026 Sustainable Equestrian Initiative. All rights reserved.
Responsible equestrianism. Proven for the future.