Training & Coaching

For organisations and professionals providing equestrian training and coaching. AM2 focuses on competent instruction, responsible training methods, appropriate horse–participant matching, horse workload and wellbeing, participant safety and measurable performance.

18 CML Criteria + 25 Activity Specific Criteria = 43 Criteria for Compliance

Criteria

What AM2 assesses

AM2-1Legal Authority and Professional Competence for Training and Coaching

AM2-2Training and Coaching Activity Scope and Risk Profile

AM2-3Participant Assessment, Suitability and Informed Participation

AM2-4Horse and Participant Matching

AM2-5Horse Fitness, Workload and Recovery

AM2-6Horse Wellbeing Concerns and Authority to Stop Activity

AM2-7Humane Training Methods and Learning Principles

AM2-8Whips, Spurs and Training Aids

AM2-9Tack, Training Equipment and Horse Fit

AM2-10Participant Safety and Personal Protective Equipment

AM2-11Training Environment, Surfaces and Activity Conditions

AM2-12Supervision, Group Management and Instructor Control

AM2-13Safeguarding, Respectful Conduct and Participant Welfare

AM2-14Visiting and Privately Owned Horses in Training

AM2-15Emergency Response, First Aid and Incident Management

AM2-16Resource Efficiency in Training and Coaching Activities

AM2-17Greenhouse Gas Emissions, Travel and Activity Mobility

AM2-18Waste, Equipment and Environmentally Harmful Substances

AM2-19Land, Biodiversity and Outdoor Training Impact

AM2-20Education, Professional Development and Responsible Equestrian Culture

AM2-21Social Responsibility, Accessibility and Equestrian Culture

AM2-22Economic Responsibility and Sustainable Training Delivery

AM2-23Performance Measurement and Benchmarking

AM2-24Corrective Action and Continual Improvement

AM2-25Communication, Transparency and Responsible Claims

SEI AM2 — Full Module

Purpose, scope of responsibility, assessment hierarchy and every criterion with its evidence requirements. PDF · V3-2026.

Download AM2 ↓

Not sure which modules apply to you?

Register and the SEI Team will identify the applicable Activity Modules based on what your organisation actually does — or simply ask us first. No registration is needed to get an answer.

SEI

SEI — Sustainable Equestrian Initiative. An evidence-based sustainability certification standard created for the equestrian world, with horse wellbeing at its centre. Established 2023, The Netherlands.

SEI | Sustainable Equestrian Initiative
Address: Nicolaes Maestraat 2, Office 213
1506 LB Zaandam, The Netherlands
Telephone: 0031-(0)85-301 0650
Dutch Chamber of Commerce: 67691951
EU VAT (VIES): NL857133147B01

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Training & Coaching

What AM2 assesses

SEI AM2 — Full Module

Not sure which modules apply to you?

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