SEI

Sustainable
Equestrian
Initiative

The Standard — Activity Module 5

Leisure, Tourism & Equestrian Activities

For horse-related leisure, recreation, tourism and visitor experiences. AM5 connects horse wellbeing and visitor safety with responsible routes, destinations, communities and environmental management—from trail riding and equestrian holidays to carriage and working-equine tourism.

18 CML Criteria + 37 Activity Specific Criteria = 55 Criteria for Compliance

Criteria

What AM5 assesses

AM5-1Legal Authority and Applicable Tourism Requirements

AM5-2Activity Scope, Visitor Services and Operational Capacity

AM5-3Landowner Permission and Route Access

AM5-4Guide, Escort and Activity Leader Competence

AM5-5Visitor Assessment and Activity Suitability

AM5-6Horse Selection and Fitness for Tourism Activities

AM5-7Horse–Visitor Matching

AM5-8Visitor Briefing and Responsible Conduct

AM5-9Tack, Harness, Carriages and Activity Equipment

AM5-10Horse Workload, Working Hours and Rest

AM5-11Rider, Passenger and Load Management

AM5-12Weather, Climate and Environmental Conditions

AM5-13Route and Trail Suitability

AM5-14Road, Traffic and Shared-Use Risk

AM5-15Navigation, Signage and Visitor Information

AM5-16Supervision and Group Management

AM5-17Personal Protective Equipment

AM5-18Horse Feeding, Water and Recovery During Tourism Activities

AM5-19Veterinary, Farriery and Preventive Horse Care

AM5-20Emergency Preparedness and Remote Activity Response

AM5-21Horse Transport Associated with Tourism Activities

AM5-22Horse Management Outside Visitor Activities

AM5-23Retirement and Reduction of Tourism Work

AM5-24Environmental Impact of Routes and Activities

AM5-25Biodiversity and Wildlife Disturbance

AM5-26Local Communities, Culture and Equestrian Heritage

AM5-27Responsible Visitor Behaviour and Environmental Awareness

AM5-28Energy, Greenhouse Gas Emissions and Visitor Mobility

AM5-29Water, Wastewater and Resource Efficiency

AM5-30Waste, Manure and Circular Resource Management

AM5-31Environmentally Harmful Substances

AM5-32Workforce, Guides and Seasonal Employment

AM5-33Economic Responsibility and Destination Resilience

AM5-34Performance Measurement and Benchmarking

AM5-35Corrective Action and Continual Improvement

AM5-36Horse-Drawn Carriage and Working Equine Tourism

AM5-37Communication, Visitor Information and Responsible Claims

SEI AM5 — Full Module

Purpose, scope of responsibility, assessment hierarchy and every criterion with its evidence requirements. PDF · V3-2026.

Download AM5 ↓

Not sure which modules apply to you?

Register and the SEI Team will identify the applicable Activity Modules based on what your organisation actually does — or simply ask us first. No registration is needed to get an answer.

SEI

SEI — Sustainable Equestrian Initiative. An evidence-based sustainability certification standard created for the equestrian world, with horse wellbeing at its centre. Established 2023, The Netherlands.

SEI | Sustainable Equestrian Initiative
Address: Nicolaes Maestraat 2, Office 213
1506 LB Zaandam, The Netherlands
Telephone: 0031-(0)85-301 0650
Dutch Chamber of Commerce: 67691951
EU VAT (VIES): NL857133147B01

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Leisure, Tourism & Equestrian Activities

What AM5 assesses

SEI AM5 — Full Module

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